Video Marketing: Top 6 Reasons Why You Need Videos on Your Business Website

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The term “video marketing” may be new for some people, but it is indeed the key to success for all online businesses these days. The reason behind this fact is that people don’t prefer to go through long texts, like blog posts or long-form articles. They feel more comfortable when watching the same information in video format.

This article presents a detailed discussion of how video marketing gives a solid boost to your online brand. The top reasons why you should use videos on your business website is also part of the discussion below.

Top 6 Reasons Why Video Marketing Is Important for Your Business

Below is a list of the reasons behind how video marketing takes your business out of four walls.

1. Improves Your Brand Visibility

It is an inevitable fact that your business can’t stand out until you manufacture high-quality products or provide premium services. At the same time, you can’t ignore appropriate marketing strategies. This is where video marketing has proved to be an unmatchable source.

Nowadays, millions of people prefer communicating online and shopping from digital sites. So, it is a must for you to connect to your potential target audience. There is nothing better than using video messages for this particular purpose.

Video marketing is pretty close to communicating face-to-face with your audience. The use of moving images and sound appeals to your audience and keeps them engaged. In simple words, a video message helps people better understand what your business is all about. In addition, using videos on your business website improves the rate of repeat customers.

2. Helps Your Site Rank on Google

Having a business website for your brand is good, but it will be worth nothing until your target audience notices and visits it. It is not possible without adopting effective search engine optimization strategies.

While ranking websites, Google considers dwell time. Do you know what it is? Well, dwell time refers to how long a visitor stays on your site. If people invest more time in your business website, it means you have published quality content on it. The low or average content reduces the dwell time.

Using a short, concise, and compelling video on your business website is an incredible way to increase your dwell time, as it keeps your audience engaged. A couple of recent studies have proved that businesses using videos on their websites usually see enhanced engagement, a significant increase in Click Through Rates (CTR), and a rise in the conversion rate.

A research survey claims that, according to 90% of internet users, video ads are helpful in decision-making. Keeping this fact in mind, over 87% of digital marketers use video content to grab the attention of the target audience. Interestingly, around 80% of online users can recall a video they have watched in the last 30 days.

So, it is better to develop your SEO strategy keeping the above factors in mind. It will help your site rank high on Google.

3. Educates Your Customers/Clients Well

If you want to do something out of the box, avoid using traditional ways to market your products or services. Establishing a medium-sized business is not a big deal, but taking it to the next level is where millions of brands struggle every moment.

Having unbeatable services and good-quality products is great for your brand. But you won’t be able to beat your potential competitors until you educate your clients or customers well. Providing detailed education about your business to your customers is as important as selling premium-quality services or goods.

Effective marketing campaigns lend you a helping hand when educating people about your brand. Videos, without a doubt, are a crucial part of marketing, as people find them more appealing and easily understandable compared to other forms of content, like images, text, animations, etc.

If we talk about the United States only, more than 244.4 million active video viewers exist within the country, and 91% of people prefer seeing video content from various businesses. As far as social media channels are concerned, 66% of customers like to watch short videos. This is the reason why Facebook reels, YouTube shorts, and TikTok videos go viral instantly.

4. Enhances Conversion Rate

Regardless of the nature of a business, increasing the conversion rate has always been the major goal of every entrepreneur. They always go the extra mile to increase conversions one way or the other. This is where video marketing acts as your partner in growth.

A number of big corporations, like Nike, have seen a significant increase in the rate of conversion with the use of video marketing messages. You can do the same with your business website. Embedding a marketing video on your landing page will be a great tool to convert visitors into potential customers.

When people watch products or service videos attached to your site, they feel more confident when making purchase decisions. As a result, they start trusting your business, and the conversions increase automatically. This is how video marketing campaigns enable your brand to shine.

5. Engages Mobile Users

According to a recent survey conducted in 2023, more than 7.3 billion people worldwide actively use mobile devices. If you want your business to stand out in today’s market, don’t forget to cater to mobile phone users.

Another study claims that over 2.3 billion active mobile phone video viewers exist in the world. Interestingly, the number of people who watch videos on cell phones is higher than those who use computers or laptops to see videos. It shows that you can’t even think of losing such huge potential if you want to set your brand apart.

Everyone takes their cell phones anywhere they want, and internet access is not an issue these days. This is why the demand for compelling video content is on the rise. Sites like YouTube are purely dedicated to communicating with your target audience via videos. This site has billions of active users worldwide.

6. Spreads Your Brand’s Voice

Do you know how video marketing spreads the voice of your brand? Well, good and engaging videos always convince viewers to share them with others. This way, social sharing gets increased, and more people start to know your business. You must be familiar with TikTok marketing and how quickly videos go viral on this incredible platform.

Try creating attention-grabbing videos to provide your clients or customers with what they are looking for. It will surely help you attract more people, and your message will go a long way. It is a great way to increase organic traffic coming to your official website.

You can create videos to let people know about your latest goods and services and how they are beneficial to them. Thousands of businesses also promote their affiliate programs with video marketing.

Final Words

Video marketing not only improves your brand visibility but also helps your customers in making quick purchase decisions. If you want to run an effective marketing campaign for your business, make sure you read the above guide carefully. For more similar stuff, ensure to subscribe to KodersPoint. Stay tuned for upcoming guides.

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