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KodersPoint takes pride in educating our community and letting them know the importance of the services we provide. We not only help businesses build their professional websites but also make them aware of why they need one for their brands.

The same is the case with the other services we offer. We have designed, developed, and deployed hundreds of successful mobile applications. At the same time, we make our clients familiar with the fact of how these apps can take their businesses to the next level.

This section presents a series of blog posts covering web design, web development, mobile app design, mobile app development, search engine optimization, and the list goes on. You can also suggest ideas for us to write on. We would be happy to consider your suggestions.

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Mastering eCommerce Email Marketing: A Guide at Ground...

Among today's overcrowded digital market spaces, an eCommerce email marketing agency stands as one of the most effective marketing means for relationship building, conversion enhancement, and increased revenue over a longer period. Yet, most eCommerce brands never manage to squeeze the juice out of email marketing due to principal reasons, which scourge low engagement, high unsubscribe rates, and unclear return on investment, among many other issues. You are not alone if you have ever been disappointed by poorly performing campaigns. The good news is that the right strategy, tools, and guidance can make your email channel a promising sales driver. This guide explores key challenges for e-commerce marketing agencies and some smart tips with actionable recommendations to tackle these challenges. eCommerce Email Marketing Problems and Their Solutions This is what defines success in an email marketing agency: not just sending newsletters, but sending the right person the right words at the right time. So here are five major challenges, email platform for e-commerce, and the most effective ways to deal with them. 1. Low Open and Click-Through Rates Even a highly sophisticated and elegantly designed email becomes useless if no one opens it. Majorly, the factors responsible for low open rates include the subject lines, uninteresting content, and time of day. Fixing It Write appealing subject lines. Let them be short, benefit-driven, and spark curiosity. For instance, "You left something behind..." will get better traction than "Reminder." Optimize preview text. That two-sentence description can be as influential in increasing open rates as the subject line. Test send times. Use A/B tests to find out when your audience is most engaged. You should work with an expert email marketing agency that has a decent portfolio and a proven track record of successful email marketing campaigns. 2. High Rate of Unsubscribes When people unsubscribe faster than they get engaged, then either your content is not matching or it drowns their email frequency. Ways to Fix it Segment your audience. Not all need to receive the same message. Tailor messages based on past purchase behavior, browsing behavior, engagement level, etc. Provide Value. This is good, relevant material, not just sales materials. Give the users control over their preferences. "Frequency control" is better than "unsubscribe". The truly suitable email marketing platform for any e-commerce business can create segmentation, automation, and customize the content easily. 3. Lack of Personalization Personalization is no longer a choice imposition; it is actually a Customer's expectation. Customers want the messages that sound personalized to their interests and not in the form of bulk messages sent. Ways of Fixing It Add dynamic content. Place first names, personalized product recommendations, or recent browsing history into your entire emails. Behavior-based trigger. Setting up an automation flow that activates as will be dependent on certain user actions, such as viewing a product but not buying it. Many of these top email marketing software for e-commerce; hence, Klaviyo, Omnisend, and Drip, have made it easy for you to do this with a visual workflow builder and customer data integrations. 4. Cart Recovery Underperformance Cart abandonment is one of the major sources of revenue loss for e-commerce brands. Unfortunately, many such businesses do not send recovery emails at all or just one poorly timed reminder. Solutions Create a cart abandonment sequence. It will at least encompass three emails: a reminder, a benefit-personalized follow-up, and finally, a last resort call, which could be in the form of a discount or free shipping. Incorporate urgency and personalization. "Still thinking about this? Will do wonders with product images and a time-sensitive discount. Automatize the process. With our e-commerce email campaign management software, your cart recovery system runs 24/7 with absolutely no human intervention.   Does this feel overwhelming? You can have brilliant subscriptions set up and optimized for you by a stellar e-commerce email marketing company. 5. Lack of ROI and Tracking You may be sending emails regularly, but if tracking is not done properly, then you won't know what is working. Even guessing is a waste of time and money. How to Fix It? Use reporting dashboards. Your email platform should track open rates, click-through rates, conversions, and revenue generated from each email. Get consistent feedback on your KPIs. Define goals for your email campaigns and monitor how they are performing regularly to spot trends and make changes. Integration with your e-commerce platform. The best email marketing channels for e-commerce operate with a variety of systems, like Shopify or WooCommerce, for real-time data that is accurate. Working with the right e-commerce email marketing agency will shift you from intuitive decisions to logical choices. Selecting the Right Platform While selecting an email solution, target ecommerce-specific features: Prebuilt automation flows Product/cart integrations Behavioral segmentation Revenue attribution reporting The Top Email Marketing Platforms for eCommerce   Klaviyo, for excellent automation and segmentation Omnisend is better for omnichannel marketing Drip is an e-commerce journey platform These platforms have all the advanced features to carry out everything above without coding and starting from scratch. Why Choose an eCommerce Email Marketing Agency? If you find yourself with little time or knowledge, an email marketing agency, like KodersPoint, dedicated to e-commerce, will assist you in: Formation of strategy Copy and design of campaigns Segmentation of lists Installation of automation Tracking and reporting of performance Last Thoughts They have a proven insight into what works in ecommerce, so you can concentrate on growing your business while they manage the messaging. Email marketing is an art and a science for e-commerce purposes. When you understand the common pain points, such as low engagement, no personalization, and poor ROI, you can turn an underperforming campaign into a high customer-converting experience. Success comes from strategic, data-driven, customer-facing operations, whether eCommerce email marketing software is purchased, an email marketing agency is brought into the picture, or both. Start small and keep growing; test from day one. If done right, email marketing won't just enhance your product sales; it will foster great relationships with customers and, upon repeat purchases from them. FAQs 1. What are the 5 T’s in email marketing? They are target, time, tailor, test, and track.   2. Which is the best email marketing platform for e-commerce? Klaviyo is the best email marketing platform for e-commerce because its automation and e-commerce integrations make it the most powerful. 3.  What is an email marketing method?  An email marketing method is a digital strategy by which companies send targeted messages to customers for selling their products or building a relationship with them, or nurturing leads.

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What Is B2B Email Marketing? Tips & Strategies You Must...

Are you having trouble getting significant results from your B2B  email campaigns?  You're not the one.  For several reasons, including low engagement and open rates, email marketing can be confusing.  When executed properly, though, it is among the most effective strategies for establishing credibility, producing leads, and achieving sustained business success. In this article, we'll explain what email marketing is? What difficulties do marketers face, and what practical strategies and methods can you use right away? Are you ready to step up your B2B email marketing strategy?  Let's dive in. How Effective Is Email Marketing in B2B? One of the greatest strategies to communicate with business audiences, establish a rapport, and boost conversions is still B2B email marketing. It increases brand trust and generates consistent leads by providing companies with a direct line of communication with decision-makers. Understanding your target audience's issues, desired solutions, and potential benefits of your content is the first step towards a successful B2B email campaign. Developing tailored, relevant content for each industry ensures that your emails are received and result in meaningful action. 6 Pro Tips And Tricks To Increase Your Response Rate You might be facing the problem that your emails often get ignored or lost before reaching key stakeholders. You can overcome your problem by simply following the below-mentioned b2b email marketing best practices to increase your response rate. Segment Your Audience  Many emails go unanswered due to poor targeting. If you want to keep your email content relevant, segment your list based on your audience's interest in your business. Segment your email to target the most appropriate audience.  Not every email you send will be suitable for everyone on your list.  By segmenting your list based on interests and communication preferences, you can provide individually relevant information that may convert your readers into new subscribers. Use an Attractive Subject Line Your subject line is basically a game-changer. Most people open emails solely based on subject lines. Your email subject line should attract, enlighten, and, ideally, include a hook.  Think of it like a billboard headline; it should catch the reader's attention and make them want to know more. Keep It Concise and To The Point Professionals with hectic schedules don't have time to read every marketing email. Lengthy email normally turns out with a low response rate. Make use of succinct content, clear subject lines, and a single, targeted message. In just a few seconds, demonstrate your worth. Email Personalization  One of the main tricks that b2b email marketing companies usually ignore is a lack of personalization. One-size-fits-all emails don’t resonate with specific industries or roles because generic emails are disliked by all. Beyond just using a first name, personalization entails modifying content to fit the recipient's position, requirements, or sector. Personalized emails greatly increase open and click-through rates and demonstrate that you have done your research. A/B Test  Are you confused about the best subject line?  Try Testing.   A/B testing is used to evaluate different email iterations and decide which ones work best.  Try new subject lines, calls to action, and layouts; even tiny adjustments may have a big impact. Interactive Calls To Action Saying "Click here" is not enough. Use calls to action that arouse interest or a sense of urgency, such as "See It in Action" or "Get Your Free Demo." Clear action points and interactive buttons increase user engagement. Best B2B Email Marketing Strategy You Should Follow Undoubtedly, email marketing comes up with lots of perks. But you can only avail of these perks with your B2B email marketing services following the proper strategy. Offer value, concentrate on resolving actual business issues, and always match your messaging to the buyer's journey stage of the recipient. Keep reading to discover what strategies will make your email perfect.  Appealing Template Appealing templates always attract people. Like your brand, your email should have a polished appearance. Make use of simple, contemporary templates that are responsive to all screen sizes and mobile devices. Make good use of whitespace, incorporate your logo, and maintain a consistent color scheme. Keep your email organized so that the CTA and important points are easily readable. Make an Email Distribution Calendar You should concentrate on developing an email distribution calendar that makes sense for your prospects if you want to connect with other companies. This entails considering when they are most likely to check their email, the types of messages they are likely to reply to, and the frequency with which you can expect them to interact. You can increase your chances of reaching your target audience and getting the results you want by taking the time to create a well-thought-out email calendar. Update Your Marketing Database. If your marketing database is messy or disorganized, it's time to declutter.  You should clear your contact lists regularly, just as you would tidy your closet or go through old paperwork.  This entails removing dead weight, such as inactive subscribers or erroneous information.  This will not only make your database easier to administer, but it will also increase deliverability and protect your company's image. Sales Cycles Understanding the sales process is crucial.  For example, how many touchpoints does a prospect require before converting?  How often should you follow up while implementing drip campaigns?  Understanding what customers want and need is critical since it will influence the sorts of emails you send. Keep Tracking Your Results Once your plan is in place, it's important to begin tracking your results.  Monitor open and click-through rates and make modifications as needed.  After all, the only way to enhance your B2B email marketing strategy is to continually evaluate and alter it.  Don't be scared to experiment until you figure out what works best for your business. Concluding Remarks In a nutshell, B2B email marketing is a powerful tool for building relationships and accelerating corporate growth. Basic email strategies such as segmenting your email lists, comprehending your target, customising content, and continually improving based on performance data make your email marketing perfect. B2B email marketing examples, such as welcome emails and product launch announcements, to case studies, event invites, and post-demo follow-ups, all communications should be created with the recipient's requirements and sales process progression in mind. If you need reliable email marketing services, contact KodersPoint. Frequently Asked Questions 1: What is the difference between B2B and B2C email marketing? Ans: B2B email marketing focuses on and targets companies, as B2C email marketing targets the customers directly. 2: Is Google B2B or B2C? Ans: Google offers services to both consumers and businesses; therefore, it is both B2B and B2C. 3: Who uses email marketing? Ans: Email marketing is usually used by marketers, NGOs, businesses, and different organizations.

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What is the Best Time to Send Marketing Emails for Maxi...

Indeed, timing counts in digital marketing, with email marketing occupying the spotlight. Choosing the best day and time to send marketing emails can significantly impact whether your message is opened, read, or acted upon. However, a considerable number of marketers today mostly hit the send button based on guesswork and suffer low engagement and failure to utilize an opportunity. This resource will examine timing impacts on performance, the woes attached to bad timetables, and data-driven dos and don'ts for when your audience most likely will interact. Email Timing is Something that Matters Busy, busy places are those inboxes. Almost always receive daily newsletters, promotional offers, updates, and even spam bombard your audience while you are away. And at that unlucky moment, your email will get deleted or ignored, and at worst, it will get ignored if it lands at the wrong time. One of the vital things to remember, whether dealing with an e-commerce business or a client campaign, is that timing affects your open rates, click-throughs, and conversions. Under this, we will get into the greatest mistakes that happen without awareness of time. 1. Inadequate Engagement at Random Intervals Sending emails without a time strategy is like shouting into the void - much probability that somehow it might reach the viewer's eyes converts into null probability when it is sent while the audience sleeps, is in meetings, or commuting. Typically, emails sent at odd hours get pushed down by newer ones even before the recipient checks their inbox. 2. Time Zone Confusion The timing gets harder with this sliced-up audience—sending a newly minted email well at 9 o'clock in New York could mean a late-night delivery into mailboxes in Australia at 11 PM. Segment by location or allow adjustments for time zones so you won't lose true windows of opportunity. 3. Competing with Peak Hours You send during prime hours to make things seem highly visible, but there's also huge competition added. Sending your email to an already flooded inbox is very likely to slip through unnoticed or be completely ignored.    4. Irregular Sending Schedule Consistency builds trust. If the audience never knows what to expect from your emails, there is little room for building anticipation or practicing engagement behavior. Irregular emails come off as unprofessional, perhaps even spammy. 5. No Data-Driven Approach These email platforms provide powerful analytics for a very good reason: marketers who ignore the open rates, click times, and heat maps have left a pot of gold lying there without even touching it. Use the data to narrow down your strategy instead of guessing. The Best Time to Send Marketing Emails Let's get to the point already: When is the best time to send marketing emails? Most popularly, mid-morning, from around 9 a.m. to 11 a.m. Such time from the studies ran throughout various industries shows that by this time, people have settled well into their workdays and are likely to check emails. However, this window is not guaranteed: Here is what the research and marketers are generally supposed to find.  Morning (9 AM-11 AM): Great Engagements on B2B and Newsletters Afternoons (1 PM- 3 PM): Good Moments for Follow Ups and Promotion Emails  Evenings (6 PM to 8 PM): Can work for consumers focused on the brands, especially for stuff on lifestyle or retail. But remember, these are great rules of thumb. The best time of day to send marketing emails may vary depending on habits, industry, and even product type for the audience. The Most Suitable Days of the Week for Sending Emails Equal to when the email is sent, the day of the week matters too. Below is a fast rundown: Tuesday and Thursday: Considered the best days for email campaigns. On these days, open rates tend to be great as most have gotten through the initial settling into the workweek. Wednesday: A close third, especially good for B2B. Monday: Dangerous because many people are busy catching up, and such marketing emails are typically ignored. Friday: Drops in engagement as people prepare for weekends. Saturday and Sunday: Mixed results, but might work for consumer-based, mobile-friendly content, as such browsing activity is casual. The best day and time to send marketing emails might be different for everyone. It might be great for a fashion brand to send emails during the weekend, while a SaaS company might find it most effective midweek. Testing takes place here. The Best Time to Connect with Your Audience Make it more personalized and data-driven to catch the right timing. 1. A/B Testing Send the same email to different segments at different times. Over a few campaigns, you‘ll start to see patterns in open and click rates. 2. Time Zone Data Segment audiences by region. Many email software help, like Chime's scheduled delivery of emails based on time zones. 3. Track Over Time Monitor the time at which people are more likely to open or click your emails. Do lunch breaks account for some of this activity? How about evening hours? Factor this in when you build more intelligent schedules. 4. Work on a Regular Schedule Once you have found that ideal time, make it habitual. This will surely increase the engagement, but it will also bring familiarity to your audience as well as trust. Key Suggestions to Improve Email Timing Strategy  Steer clear of the start of the hour: People mostly email at 9 or 10 o'clock. Instead, try sending your emails at times like 10:17 or 1:42, when most people would not consider doing so. Avoid Big Holiday Leads: Emails sent during Thanksgiving usually get ignored with long subject lines.  Focus on Positive Marketing Trends: E-commerce focuses on the time before Black Friday; donations are made during Giving Tuesday. So, act accordingly.  Final Words When To Send Email Marketing It The Best Day And Time? Getting timing right is not about randomly choosing an hour or a day; instead, it is about understanding the audience, testing the strategy, and using data. The best day and time to send email marketing messages differ according to audience, industry, and goal. However, if you combine it with consistency, awareness of time zones, and a data-backed approach, you will get higher engagement, gain your audience's trust, and get better results with every campaign. FAQs 1.  How late is too late to send a marketing email? It is generally considered too late to send any marketing emails after 8 PM. 2. What is B2B email?  B2B email is directed to businesses rather than individual consumers. 3. How many marketing emails should I be sending every day?  Usually, just one email sent well is sufficient for most campaigns per day.

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How Does Social Media Marketing Improve Your Brand Visi...

A few decades back, almost all businesses were based on in-store sales and purchases. Then the trend started to change with time. Decent technological advancements have changed the way entrepreneurs think. Both offline and online marketing strategies are considered these days to promote any business. However, online marketing has proved to be a more reliable, effective, and efficient source to spread the voice of any brand. This article specifically focuses on the role of social media marketing in enhancing your brand visibility. What to Consider Before Launching a Social Media Marketing Campaign? Before you launch your marketing campaign, don’t forget to consider the below-listed factors. Considering them will surely make your business stand out. 1. Your Business Launching different marketing campaigns without grabbing enough knowledge about your business has never been a good idea. Therefore, make sure you have a good grip on the products or services your business offers. Once you are sure that you know everything you should, start marketing right away. 2. Your Target Audience Focusing on providing unmatchable services and high-quality products without understanding your target audience will not be worth it. Understanding your potential audience is as necessary as producing premium goods. For this, you must be familiar with the age, demographics, interests, and other similar parameters of your audience. 3. Channels to Target It is another important factor to consider while designing your marketing campaign. A number of digital channels are available to promote various businesses, but not all suit every brand. Therefore, choosing the right platform at the right time is something you can’t take for granted. 4. Profile Status Once you choose a particular channel, create your profile. Provide the necessary information and make sure it is complete in all aspects. Incomplete profiles can’t make any positive impact when it comes to improving your brand’s identity. 5. Persuasive Content As you know, content is king. It can play its role either way. Good content can grab the attention of your potential audience. At the same time, bad content can destroy the reputation of your business. Keeping this in mind, ensure to produce highly engaging and high-converting content to create a meaningful impact in the end. 6. Posting Schedule Once the content to be published is ready, the next step is to make a publishing schedule. Random postings never produce fruitful results. So, you need to be pretty careful in this regard. Every channel has its own standards. All you need to keep in mind is to post when maximum users are online. The Top 4 Benefits of Social Media Marketing for Your Business Though there is a long list of social media marketing benefits, the top 4 are listed below. 1. Spreads Your Brand Voice Have you launched a new brand? Want to make it noticed by your target audience? If yes, spread your business voice as much as you can. This is where social media marketing comes in handy. It delivers your message instantly to the community of billions of active clients and customers. This way, with minimum effort, people worldwide start noticing your brand. 2. Increases User Engagements Reputed brands always consider user engagement on top. To achieve continuous and rich engagements, they spend millions of dollars every year. But social media marketing has made it super simple and cost-effective at the same time. Social media posts keep your customers or audience engaged and this is something that sets you apart from all others. 3. Boosts Sales Every business owner always dreams of increasing sales as much as possible. Being an entrepreneur, you must have the same concern in mind. A couple of recent studies have shown that social media marketing increases sales by up to 300%. Interestingly, the return on investment can be as high as 600%. What else do you need? Run your marketing campaign on social media today and see the miracle happen. 4. Builds Long-Lasting Customer Relationships Getting a customer is easy, but retaining him or her for the future often becomes a challenging task for many businesses. But you don’t have to be concerned about it, as social media marketing is known for building long-term relationships with your customers. It not only results in increasing the rate of repeat buyers but also gives a solid boost to your overall sales. Which Platforms are the Best for Social Media Marketing for Small Brands? Do you have a small business? Or looking forward to establishing one? If yes, the below-listed platforms can be your gold mine. Every platform has its importance and each brings something special to the table. 1. Facebook This platform has approximately 3 billion users worldwide as of January 2023. Amazingly, the user base is increasing every single second. So, you can target Facebook to market your business with a bang. It is indeed a million-dollar market. Run your Facebook marketing campaign today and keep your head up in the competition. 2. Instagram As of today, Instagram has more than 1.28 billion users across the globe. It is expected to increase by up to 1.44 billion in 2025. This platform can be an incredible marketing source for small and medium-sized businesses. Nowadays, you can run a single campaign on both Facebook and Instagram with no extra amount spent. Make sure you use this platform to grow your business worldwide. 3. Twitter With over 368 million global users, Twitter has become a top choice for thousands of businesses to market their products and services. By 2024, the number of users of this platform is expected to increase by up to 335 million. Billionaires, big entrepreneurs, politicians, and people from the upper-class community usually have Twitter accounts. So, the chances of getting a bunch of potential customers increases. 4. Pinterest As of 2022, more than 446 million people actively use Pinterest. You can upload an elegantly designed image and embed a link into it to increase traffic to your website or any other platform you want. Using Pinterest can also be a big helping hand in improving your brand’s visibility. It is equally good for products and services-based businesses. 5. YouTube As far as the global users of YouTube are concerned, they are more than 2.514 billion, as of January 2023. YouTube marketing has a more enormous impact because it engages your target audience with video-based content, which is more engaging compared to creating text or images. You can create short videos to spread your brand voice. 6. TikTok This platform works in 150 countries across the globe with more than 1 billion active users. If we talk about the United States only, more than 220 million people have downloaded TikTok so far. If the age of your target audience is between 13 and 60, there is nothing better than creating content on TikTok. It will help you create a solid impact. Takeaway Social media marketing not only helps you target billions of customers instantly but also enables you to get this done cost-effectively. Furthermore, marketing your business through social media platforms increases sales and customer engagement and builds strong relationships with clients or buyers. If you own a business, don’t forget to market it using the power of social media.

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Video Marketing: Top 6 Reasons Why You Need Videos on Y...

The term “video marketing” may be new for some people, but it is indeed the key to success for all online businesses these days. The reason behind this fact is that people don’t prefer to go through long texts, like blog posts or long-form articles. They feel more comfortable when watching the same information in video format. This article presents a detailed discussion of how video marketing gives a solid boost to your online brand. The top reasons why you should use videos on your business website is also part of the discussion below. Top 6 Reasons Why Video Marketing Is Important for Your Business Below is a list of the reasons behind how video marketing takes your business out of four walls. 1. Improves Your Brand Visibility It is an inevitable fact that your business can’t stand out until you manufacture high-quality products or provide premium services. At the same time, you can’t ignore appropriate marketing strategies. This is where video marketing has proved to be an unmatchable source. Nowadays, millions of people prefer communicating online and shopping from digital sites. So, it is a must for you to connect to your potential target audience. There is nothing better than using video messages for this particular purpose. Video marketing is pretty close to communicating face-to-face with your audience. The use of moving images and sound appeals to your audience and keeps them engaged. In simple words, a video message helps people better understand what your business is all about. In addition, using videos on your business website improves the rate of repeat customers. 2. Helps Your Site Rank on Google Having a business website for your brand is good, but it will be worth nothing until your target audience notices and visits it. It is not possible without adopting effective search engine optimization strategies. While ranking websites, Google considers dwell time. Do you know what it is? Well, dwell time refers to how long a visitor stays on your site. If people invest more time in your business website, it means you have published quality content on it. The low or average content reduces the dwell time. Using a short, concise, and compelling video on your business website is an incredible way to increase your dwell time, as it keeps your audience engaged. A couple of recent studies have proved that businesses using videos on their websites usually see enhanced engagement, a significant increase in Click Through Rates (CTR), and a rise in the conversion rate. A research survey claims that, according to 90% of internet users, video ads are helpful in decision-making. Keeping this fact in mind, over 87% of digital marketers use video content to grab the attention of the target audience. Interestingly, around 80% of online users can recall a video they have watched in the last 30 days. So, it is better to develop your SEO strategy keeping the above factors in mind. It will help your site rank high on Google. 3. Educates Your Customers/Clients Well If you want to do something out of the box, avoid using traditional ways to market your products or services. Establishing a medium-sized business is not a big deal, but taking it to the next level is where millions of brands struggle every moment. Having unbeatable services and good-quality products is great for your brand. But you won’t be able to beat your potential competitors until you educate your clients or customers well. Providing detailed education about your business to your customers is as important as selling premium-quality services or goods. Effective marketing campaigns lend you a helping hand when educating people about your brand. Videos, without a doubt, are a crucial part of marketing, as people find them more appealing and easily understandable compared to other forms of content, like images, text, animations, etc. If we talk about the United States only, more than 244.4 million active video viewers exist within the country, and 91% of people prefer seeing video content from various businesses. As far as social media channels are concerned, 66% of customers like to watch short videos. This is the reason why Facebook reels, YouTube shorts, and TikTok videos go viral instantly. 4. Enhances Conversion Rate Regardless of the nature of a business, increasing the conversion rate has always been the major goal of every entrepreneur. They always go the extra mile to increase conversions one way or the other. This is where video marketing acts as your partner in growth. A number of big corporations, like Nike, have seen a significant increase in the rate of conversion with the use of video marketing messages. You can do the same with your business website. Embedding a marketing video on your landing page will be a great tool to convert visitors into potential customers. When people watch products or service videos attached to your site, they feel more confident when making purchase decisions. As a result, they start trusting your business, and the conversions increase automatically. This is how video marketing campaigns enable your brand to shine. 5. Engages Mobile Users According to a recent survey conducted in 2023, more than 7.3 billion people worldwide actively use mobile devices. If you want your business to stand out in today’s market, don’t forget to cater to mobile phone users. Another study claims that over 2.3 billion active mobile phone video viewers exist in the world. Interestingly, the number of people who watch videos on cell phones is higher than those who use computers or laptops to see videos. It shows that you can’t even think of losing such huge potential if you want to set your brand apart. Everyone takes their cell phones anywhere they want, and internet access is not an issue these days. This is why the demand for compelling video content is on the rise. Sites like YouTube are purely dedicated to communicating with your target audience via videos. This site has billions of active users worldwide. 6. Spreads Your Brand’s Voice Do you know how video marketing spreads the voice of your brand? Well, good and engaging videos always convince viewers to share them with others. This way, social sharing gets increased, and more people start to know your business. You must be familiar with TikTok marketing and how quickly videos go viral on this incredible platform. Try creating attention-grabbing videos to provide your clients or customers with what they are looking for. It will surely help you attract more people, and your message will go a long way. It is a great way to increase organic traffic coming to your official website. You can create videos to let people know about your latest goods and services and how they are beneficial to them. Thousands of businesses also promote their affiliate programs with video marketing. Final Words Video marketing not only improves your brand visibility but also helps your customers in making quick purchase decisions. If you want to run an effective marketing campaign for your business, make sure you read the above guide carefully. For more similar stuff, ensure to subscribe to KodersPoint. Stay tuned for upcoming guides.

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